About
About me
If I am with you everything is doable.
I watch your back. I prepare the path. I adjust the pace. Every overstep becomes a sure milestone to your success in English, French, or Arabic.
I help senior leaders across the GCC move from technical excellence to strategic positioning and integrate AI into how they teach, lead, and build.
The work
I help senior leaders across the GCC move from technical excellence to strategic positioning — and integrate AI into how they teach, lead, and build.
As founder of Bureau of Knowledge and a Sorbonne-trained economist with more than twenty years across more than ten institutions in Lebanon and the region — including ESA Business School, Lebanese University, Université La Sagesse, and Antonine University — I bridge three worlds: academic rigor, regional business reality, and the human depth that technical professionals often lack.
Currently based in Beirut, working with leaders in Saudi Arabia and across the GCC.
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Complete project
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Reach worldwide
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Faster growth
The work
I help senior leaders across the GCC move from technical excellence to strategic positioning — and integrate AI into how they teach, lead, and build.
As founder of Bureau of Knowledge and a Sorbonne-trained economist with more than twenty years across more than ten institutions in Lebanon and the region — including ESA Business School, Lebanese University, Université La Sagesse, and Antonine University — I bridge three worlds: academic rigor, regional business reality, and the human depth that technical professionals often lack.
Currently based in Beirut, working with leaders in Saudi Arabia and across the GCC.
0
%
Complete project
0
M
Reach worldwide
0
x
Faster growth
ONE GROUND I STAND ON
Twenty years. Ten institutions. One throughline.
Education
PhD International Economics
Université Paris V Sorbonne · 2010
DEA International Economics
Sorbonne · 2004
MA Communication
Lebanese University · 2001
Teaching
ESA Business School
Antonine University
Lebanese University
Université La Sagesse
Antonine University
Lebanese University
Université La Sagesse
+ further institutions across the region. Strategic management · entrepreneurship · HRM · operations · economics · quantitative methods.
Leadership
Vice President of Academic Affairs
MUC – Modern University College · 2015–2019
200+ staff impacted · quality assurance frameworks built · international accreditation coordinated.
THE BUREAU
Why Bureau of Knowledge exists.
Bureau of Knowledge — Education Revisited was founded in 2021, registered in Lebanon under N° 9298/5.59, and built for what most institutions still under-deliver: capability uplift that translates immediately into how a professional works on Monday morning.
The premise is simple. The Arab world produces excellent specialists. The GCC market needs strategists, AI-integrators, and trilingual operators.
That gap is what the Bureau closes — engagement by engagement, room by room, calibrated to the people in front of us.
WHERE THE WORK HAS LANDED
The track record.
Pharma · Healthcare
Roche Pharmaceuticals
in partnership with Iraq Ministry of Health
"Digitization in Healthcare" seminar — designed and delivered for a senior medical and ministerial audience.
TRADING PLATFORM · QATAR
Fiper Trading
Doha, Qatar
Bilingual sales and HRM training — multi-session program built for the company's Arabic-speaking sales force.
THE THESIS
Why this work, why now.
I have watched faculty rooms argue about whether AI belongs in education, while students were already using it to write their dissertations.
I have watched executives in Riyadh and Dubai pay for AI literacy training delivered by people who have never run a classroom — never sat with a learner stuck on a concept, never had to translate a complex tool into something usable on the job. And I have watched organizations buy "one-size-fits-all" programs for teams where a C-suite, a middle manager, and a frontline operator all sit in the same room, with completely different stakes, different fears, and different reasons they're there at all.
The pressure to learn AI is no longer optional. Vision 2030, competitor velocity, certification requirements, and boards asking pointed questions — these are pushing organizations to act. The question is not whether to train. It is whether the training will actually land — for everyone in the room, not just the AI-curious in the front row.
This is the work of a surgeon — precise, delicate, calibrated to the case in front of you.
HOW THE WORK IS CALIBRATED
No two programs are the same. Here's why.
Every engagement is calibrated against three axes. The combination is what makes the program land — not the topic, not the slides, not the duration. The reading of the room is the work.
Axis 1 · Sector
What the field demands.
Real estate, healthcare, academia, government, finance, operations — each with its own vocabulary, ethical weight, regulatory pressure, and definition of what AI should and shouldn't touch. A program for a hospital cannot be the program for a brokerage.
Axis 2 · Hierarchy
Where the participant sits.
A C-suite leader needs strategic framing and ethical judgement calls. A middle manager needs delegation, oversight, and team adoption. A frontline operator needs hands-on workflow integration. Same organization. Three different programs running in parallel — or one program designed to hold all three.
Axis 3 · Disposition
Where the participant stands.
The AI-curious. The AI-resistant. Those already using it — and using it badly. And the obliged: those whose certification, leads, control, or relevance depend on adopting it now. All four sit in the same room. The trainer who pretends otherwise has already lost three of them.
I watch your back. I prepare the path. I adjust the pace. Every overstep becomes a sure milestone to your success in English, French, or Arabic.
If what you've read here matches what you're
working through — let's talk.
Twenty minutes. Held on Microsoft Teams or Google Meet.
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